The History of Spicers

1987 - Conception

Spicers was conceived in 1987 by Peter Crellin and Stuart Pedersen, who set up one of New Zealand’s first financial planning and wealth management firms - Stevenson Crellin & Associates.

1988 - Building our client base

To grow the business, Stevenson Crellin & Associates established a joint venture with accounting firm Spicer & Oppenheim.

1989 – Preparation for growth

After a name change to Spicers, we developed an administration operation and appointed New Zealand Guardian Trust as the custodial trustee for our monitoring services.

1990 - First franchises established

We enlisted a number of leading accounting firms, mainly in the lower North Island, to become Spicers franchises. This injection of financial advisors generated significant business growth.

1995 – A substantial firm

At this point we had more than $450 million under advice on behalf of our clients, with 70 advisers providing services from 21 offices throughout New Zealand.

1996 - An exciting new phase

A management buy-out of Spicers was accepted by Spicer & Oppenheim. The company opened its own funds and established an arrangement with Jacques Martin, a Wellington administration firm. This allowed the company to embark on a new phase of growth.

1997 – New York on board

New York-based firm Sterling Grace purchased a 24 percent stake in Spicers. Sterling Grace took control of Spicers in 1998 by increasing its holding of the company to 65%.

2000 – Into Australia

With the aim of building an Australasian firm based on the Spicers model, Spicers purchased 50% of the Invest Assure Group, which owned Australian financial planner Monitor Money, and financial systems firm Assure.

2001 - Spicers meets the AXA Group

In 2001 AXA Asia Pacific purchased the Sterling Grace business and took ownership of Spicers.

2011 - Spicers meets AMP

In 2011 AMP (Financial Services) Ltd purchased AXA and took ownership of Spicers.


We have more than $1.3 billion of funds under advice, indicating the high regard in which we are held.


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